Congratulations to our program’s student, 廖紋尉 (Liao Wen-wei), who, under the guidance of Professor 康正男 (Kang Zhengnan), participated in the 2023 Asian Association for Sport Management (AASM) Conference. He presented a paper titled “Effect of Digital Transformation in Sports Fitness Clubs on Consumer Perceived Value and Consumer Purchase Intention” and was honored with the Best KSSM Oral Presentation Award from the Korean Society of Sport Management.
