林怡秀

現行/近五年研究計畫/專案/發表

• Lin, Y. H., Chen, C. Y., Chou, Y. L., & Yeh, C. J. (2020). Effect of ambush marketing on attitude and purchase intention on Instagram: Misidentification and identification. European Sport Management Quarterly, 23(1), 207~226. (SSCI)
• Chen, C. Y., & Lin, Y. H. (2020). Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Moderating effect analysis. PLoS ONE 15(12):e0243579, DOI: 10.1371/journal.pone.0243579 (SSCI)
• Chen, C. Y., & Lin, Y. H. (2020). An examination of corporate social responsibility initiatives and their influence on spectator attitudes and intentions. Sport Marketing Quarterly, 30(2), 85~94.(SSCI)
• Lin, Y. H., & Chen, C. Y. (2020). Effect of persuasions on attitude toward athletic sport policies in social media. Social Behavior & Personality. 48(3), e8709, https://doi.org/10.2224/sbp.8709 .(SSCI)
• Chen, C. Y., & Lin, Y. H. (2020). A mixed approach to investigating public acceptance of elite sport policy in Taiwan: Antecedents and prediction. Sport in Society,
  DOI:10.1080/17430437.2020.1763310 .(SSCI)
• 張友謙、林怡秀 (2020)。籃球賽會數據分析之探討。中華體育季刊， 34(4)，219~228。.(TSSCI)
• 林怡秀 (2019)。新科技在大學運動推廣之應用與挑戰。學校體 育,171, 15-27。
• Lin, Y. H. (2021). Website interactivity and parasocial interactions on social media insport: Moderating effect analysis. 臺灣體育運動管理學報， 21(1)，77~94。(TSSCI)
• Lin, Y. H. (2021).Public acceptance–donating intention relationship in sport donations: An incentive theory perspective. 台灣體育學術研究, 70, 45-56.